Sports activities Administration Professor Earns ‘Most Significant Award I Might Ever Get’

Seda Mumku, PhD, will obtain the Sport Advertising and marketing Affiliation’s Lough Award, awarded to Dr. Nancy Lough, Dr. Mumku’s mentor and an advocate for underrepresented teams in sports activities advertising. Dr. Mumku is being acknowledged for his dedication to analysis and educating centered on selling variety, fairness and inclusion in sports activities advertising.

23 September 2022

By Renee Chamil, Workplace of Advertising and marketing and Communications

Seyda Mumku, Ph.D.

Throughout the remaining 12 months of his doctoral work, Seda Mumku, Ph.D., Dr. Nancy Lough, a devoted advocate for underrepresented teams in sports activities advertising. A member of Dr. Mumku’s dissertation committee, Dr. Lough turned a mentor, encouraging Dr. Mumku to pursue her personal concepts and analysis that she was enthusiastic about.

That was 15 years in the past, and since then, Dr. Mumku has carved a distinct segment for himself within the area of sports activities advertising. He was not too long ago chosen because the 2022 winner of the Sport Advertising and marketing Affiliation’s Lough Award, named after Dr. Lough, who final 12 months as Dr. Lough herself turned the primary recipient of the award after being introduced with the inaugural award.

Dr. Mumku, chairman of the college’s sports activities administration division, mentioned, “I believe this can be probably the most significant award I’ve ever obtained in my profession.” “It is a huge deal to me, and it means quite a bit for a lot of causes.

“Once I determined to do my PhD, I knew I wished to do it to contribute to the event of ladies’s sport and to make a distinction for ladies, women, and underrepresented communities,” she continued. “This was my assertion of goal for my doctorate, and this award acknowledges what I mentioned in my assertion of goal 15 years in the past. It looks like a very long time coming, however it actually is not. It is an unimaginable honor.”

A professor on the College of Nevada, Las Vegas, Dr. Luff has labored to advance the ladies’s sport all through her profession, together with serving as a mentor to others within the area – together with Dr. Mumku .

“I grew up underneath her recommendation, and she or he has carried out the identical factor for a lot of others,” Dr. Mumku mentioned. “Once we met and I instructed her what I wished to analysis for my dissertation, we labored on plenty of research collectively. She mentioned that I additionally continued her ardour and I instructed her to proceed engaged on it. An outlet for what mattered to him. Our passions aligned and allowed us to be a stronger workforce, and it is actually worthwhile for me to have an award named after him.”

‘Actually unbelievable’

Dr. Mumku will probably be introduced the Lough Award at this 12 months’s Sport Advertising and marketing Affiliation conference, which can happen in Charlotte later this fall. The dignity acknowledges a sports activities advertising educator and scholar who promotes variety, fairness and inclusion and publishes analysis centered on these matters and/or underrepresented teams in sport.

These are the passions of Dr. Mumku, whose personal analysis has centered on the intersection of variety, fairness and inclusion in ladies’s sports activities, underrepresented teams, and the sports activities advertising area. She can be a part of an interdisciplinary analysis group of students exploring ladies’s sport and company social advocacy.

“I hope my college students will acknowledge that pursuing your ardour brings you success.”Seyda Mumku, Ph.D.

For Dr. Mumku, a former skilled basketball participant in Turkey, the ladies’s sport has been of explicit curiosity for a few years. She has centered an excessive amount of her analysis on ladies’s sports activities – one thing that, she says, has seen an increase in reputation over the previous a number of years, notably, through the pandemic.

“I’m fascinated by ladies’s sports activities and have been devoted to this work for over a decade,” she mentioned. “I did not bounce on board like some persons are simply because it turned out to be ‘cool.’ I devoted my scholarly work to this area and now to be acknowledged for it’s actually unimaginable.”

‘Chasing your ardour brings success’

Along with celebrating his analysis and his publications, the award acknowledges Dr. Mumku’s educating. She says her college students have an interest within the mainstream main league sports activities they grew up watching, such because the NFL, MLB, and the NBA. She usually brings sports activities and video games of ladies who’re much less identified to the category. Introducing her to new sports activities, which she generally incorporates into her college students’ initiatives, is a means for her to advertise sports activities advertising variety, fairness, and inclusion along with her college students. For instance, her college students have labored with the WNBA workforce Connecticut Solar.

“Historically, ladies’s sports activities aren’t on TV for college students to study a lot, so that they want further publicity to have an interest or perceive the dynamics and enterprise outlook,” she mentioned. “These leagues do not get as a lot consideration as among the mainstream leagues do. I all the time make an additional effort to introduce college students to the broader sports activities trade and encourage the following technology to make a distinction in these areas.

Dr. Mumku hopes that his award will encourage his college students as they pursue their desires. She additionally hopes to encompass herself with individuals who encourage her ambitions, corresponding to Dr. Lough and his interdisciplinary analysis group have inspired them. One among her foremost goals is to instill confidence in her college students and encourage them to be their genuine selves.

“I hope my college students will acknowledge that pursuing your ardour brings you success,” she mentioned. “If you hit that time it is so worthwhile. You notice that you just labored so laborious 12 months after 12 months and it has made an impression. I additionally wish to present that, it doesn’t matter what, you are doing all of your greatest.” Be truthful and pursue your ardour. Encompass your self with the precise individuals who like to see you succeed, and that may take you to the following stage.”

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