Berwin, PA – Playfly Sports activities Properties, the devoted highschool and collegiate advertising and marketing and multimedia rights division of Playfly Sports activities, right now introduced a brand new 11-year settlement with Outdated Dominion College Athletics. The expanded multimedia rights partnership will run by way of the conclusion of the 2033 educational 12 months and proceed Playfly and ODU’s revolutionary collaboration to create non-traditional advertising and marketing and revenue-driving alternatives.
The partnership between Playfly Sports activities Properties and ODU dates again to 2008
“Our long-standing relationship with ODU Athletics is a good illustration of Playfly’s dedication to partnership and excellence,” mentioned Christy Hedgpeth, President of Playfly Sports activities Properties. “We look ahead to constructing on what we’ve began at ODU as their athletic packages proceed to rise in ranks on the regional and nationwide degree.”
“We’ve loved a protracted and extremely profitable partnership with Playfly Sports activities and their gifted management. It makes good enterprise sense to proceed our mutually useful partnership nicely into the longer term as Playfly is actually ODU Athletics. understands the objectives and targets of the crew and our complete fan expertise, mentioned Dr. Wooden Selig, ODU’s Director of Athletics.
As a part of the renewed settlement, Playfly Sports activities will proceed to handle all features of the portfolio of company partnerships for ODU Athletics, which is able to join manufacturers with Monarch followers. Company companions can have new engagement alternatives to strengthen their very own manufacturers by way of occasion sponsorship, promotion, hospitality and innovating digital and social media alternatives. Moreover, Playfly will provoke a devoted capital expenditure funding to enhance a number of features of the ODU athletics expertise.
About Playfly Sports activities
Playfly Sports activities is a full-service, main sports activities advertising and marketing and media firm that permits manufacturers to have interaction with sports activities followers domestically, regionally and nationally by way of scaled linear, digital and experiential belongings. Playfly Sports activities drives results-based options to 90 million households by way of greater than 7,800 reside US broadcasts of MLB, NBA and NHL video games; and impacts sports activities followers of all ages by way of managing highschool and faculty multimedia rights, uniform branding and high-profile sports activities sponsorship platforms. The corporate introduces highschool and faculty college students to profession growth alternatives in esports by way of CSL Esports, the operator of North America’s largest faculty esports league. Powered by the Playfly Sports activities Partnership within the US Playfly Sports activities has the unparalleled means to associate, innovate and advance the aspirations of athletes, manufacturers, academic establishments and sports activities followers. Go to Playfly Sports activities on-line at playfly.com and observe Playfly Sports activities on LinkedIn, Twitter, and Fb: @PlayflySports.