The New York Festivals Worldwide Promoting Awards Proclaims Vox Media’s ‘The Great thing about Blackness’ for Consumer Sephora because the 2022 Sehr Lens Award Winners.
The Sehr Lens Award is a partnership between the New York Festivals, The Feminine Quotient (The FQ) and ANA and honors the best-in-class artistic movie work offered within the competitors that exemplifies gender equality and correct portrayal of girls and ladies in promoting. offers. ,
SeeHer is a gaggle of entrepreneurs, media organizations and business influencers dedicated to creating promoting and supporting content material that portrays girls and ladies as they’re. The Sehr Lens Award, now in its second 12 months, honors advertisers who’re driving change and visibility into artistic content material that helps the beliefs of the Sehr motion. SeeHer acts as a catalyst, harnessing the collective energy of the whole advertising and media ecosystem to drive change.
“Impressed by The Great thing about Blackness, the documentary shares a groundbreaking story that highlights the necessary contributions of Black tradition to the world of magnificence and shares the journey of the influential feminine executives who introduced again the beloved model Trend Honest Cosmetics. . from chapter,” stated Shelley Zalis, CEO, The Feminine Quotient, co-founder, Sihar. “The award-winning movie embodies Sehar’s mission of precisely representing and sharing these necessary tales collectively as we are able to turn out to be a extra aware artistic group and create lasting change.”
“The New York Festivals are thrilled to shine a highlight on this momentous documentary movie that chronicles the story of two dynamic feminine leaders who plan the re-emergence of Trend Honest Cosmetics, a world-class and revered landmark model,” stated Scott Mentioned Rose, government director, New York Competition Promoting Awards. “This artistic mission and the story it portrays is worthy of the 2022 Sehr Lens Award.”
The 2022 Sehr Lens Award winner “The Great thing about Blackness” is a feature-length documentary produced by Epic Tales, the branded storytelling arm of Vox Media and Artistic Productions, in collaboration with Sephora, Digitas and Ventureland. The movie paperwork the resurgence of the primary cosmetics model to cater to black girls, Trend Honest Cosmetics, as the corporate’s new house owners, Desiree Rogers and Cheryl Mayberry-McKisack, carry it again from chapter.
“It is an honor to be chosen for the NYF ‘Seeher Lens’ Award. We’re proud to companion with Sephora and Digitas, who see worth in sharing this necessary story and shedding mild on the wonder business’s inequalities, taking it ahead.” By counting on the true, inspiring tales instructed on this movie for the style honest, manufacturers have the chance to energy actual change.” —Kianna Moore, The Great thing about Blackness Co-Director and Content material Manufacturing Key VP, Head of Epic Digital at Vox Media.
The successful characteristic documentary chronicles the legacy of the style honest: its rise and fall, and thru the style honest’s turmoil and triumphant story, examines the wonder business’s lengthy historical past of discrimination, whereas additionally uncovering a brand new technology Which is main the longer term for black girls working in magnificence.
Movie entries for this 12 months’s New York Festivals had been reviewed by members of the New York Competition Grand Jury. Entries nominated for the SeeHer Award had been evaluated by the SeeHer Jury Panel utilizing the SeeHer Gender Equality Measure, (GEM®), the primary data-driven methodology to determine gender bias within the media. GEM® has turn out to be the worldwide measurement customary measuring 180,000+ adverts, which account for 87 p.c of worldwide advert spend.
To see all 2022 New York Competition Promoting Awards winners, please go to: 2022 Winners Showcase.