Picture Supply : Courtesy of YSL Magnificence
22, YSL Magnificence revealed the primary marketing campaign for Lil Nas X as its new US ambassador, and the video can have you tearing and cheering alike. The clip, soundtracked by an authentic tune by the artist, reveals Lil Nas X making use of varied shades of lipstick from YSL’s new “The Daring” line, which the model claims is their most progressive and extremely pigmented system so far. Is. The tune, which has but to be launched in full, particulars the singer’s plight to beat insecurities and be her boldest, genuine self.
As Gen-Z continues to interrupt the mildew and make its mark on the wonder trade, manufacturers are more and more discovering new methods to attach with audiences. “Lil Nas X embodies YSL Magnificence’s imaginative and prescient for the way forward for the wonder trade: boundary-breaking, distinctive, unapologetic, daring,” Letitia Roust, common supervisor of YSL Magnificence US, instructed POPSUGAR in a press launch. “The synergy between the unwavering ardour for the model and Lil Nas X persona is the driving power behind this partnership, with the hope that it empowers the following era of magnificence.”
Watch the brand new marketing campaign video under starring Lil Nas X.