Hearst creates distinctive magnificence lab expertise within the coronary heart of London

Hearst UK has partnered with Philips to create a bodily model expertise at its magnificence testing laboratory in Soho, London. This marks the primary time the writer has opened the doorways of its Magnificence Lab to model acquisition, and represents an progressive multichannel program that can culminate in a dwell client occasion on Saturday, September 24.

This partnership will present Hearst with an unique web site to boost consciousness concerning the Philips Lumia IPL 9000 Sequence whereas the product is present process intensive testing.

Editors and readers, in addition to the corporate’s devoted testing staff, shall be placing the hair elimination gadget via its paces, with protection shared throughout manufacturers Ladies’s Well being, Cosmopolitan and Good Housekeeping.

Jane Wolfson, Chief Business Officer, Hearst UK, stated: “Our trusted manufacturers have been confirmed to drive promoting retail gross sales successfully, and we’re excited to companion with Philips on this branded magnificence testing laboratory, which is situated in Hearst UK. Brings collectively the facility of recognition of the .Enterprise, our three iconic manufacturers and the Philips Lumia IPL 9000 Sequence.

Saturday’s foremost occasion, ‘Self-Care House with Philips & Cosmopolitan’, will present an immersive model expertise via which customers can expertise a make-up masterclass and check out the Lumia IPL 9000 gadget for the primary time.

Superstar make-up artist and consultant of London Magnificence Artists Isis Brown shall be readily available to share the spectacular Kelly Thorpe, alongside along with her skilled make-up and skincare suggestions and methods.

Attendees shall be supplied with refreshments, goody baggage, and a particular Philips low cost, in addition to invited to take a photograph in entrance of the #NoFilter picture set up, vowing to talk extra kindly about their our bodies.

You’ll find out extra concerning the occasion right here.

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