Greatest Promoting American Magnificence Model on China’s Tmall International – WWD

Tmall International, a Chinese language e-commerce platform owned by Alibaba, is a scorching spot for American magnificence manufacturers seeking to enter the market.

New information from advertising and know-how firm, WPIC, reveals that manufacturers together with Estée Lauder, Ole and La Mer have lengthy been on the forefront of the stage, whereas CeraVe is a brand new entrant, having simply hit the highest 10 after a major push in the course of the day. has entered. of 2021.

Physician. Jart, which Lauder acquired in 2019 as one of many magnificence big’s first acquisitions of Asia-based magnificence manufacturers, just lately dropped out of the highest 20 rankings, whereas Lauder-owned Too Confronted took the stage in July. closed its storefront.

In line with WPIC CEO and founder Jacob Prepare dinner, this record might look fairly completely different over the following 5 years. As Chinese language shoppers turn into more and more interested by clear magnificence, giant producers that do not put money into such choices must battle to compete with smaller, indie manufacturers, that are quickly increase market share. Prepare dinner stated.

Right here, the best-selling American magnificence manufacturers on Tmall International in 2022.

  1. Estee Lauder
  2. hail
  3. la mero
  4. Kiehl’s
  5. skinceuticals
  6. MAC Cosmetics
  7. Elizabeth Arden
  8. recent
  9. Tom Ford Magnificence
  10. cerave

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