Dutch Sport Tech Fund, an funding agency primarily based in Amstelveen, Netherlands, has invested in a biking group app co-founded by skilled rider Tom Pidcock, winner of a key stage on this 12 months’s Tour de France.
The fund seeks to spend money on sports activities know-how firms dealing in athlete efficiency, information and analytics in addition to fan engagement.
Hyperlink My Journey, based by Pidcock and former teammate Jacques Sauvignerges, will enable riders, golf equipment and types to attach through a smartphone app and desktop platform.
An announcement from the Dutch Tech Sport Fund claims that that is the primary fund centered solely on this market. In 2019, the sport know-how market was valued at $11.0 billion – 6.4% of the overall video games market – and is projected to develop at a fee of 23.1% per 12 months to achieve $31.1 billion by 2024, the fund mentioned in an announcement. .
The Dutch Tech Sport Fund was based in 2020 by former skilled footballer Mark Snijgers.
Hyperlink My Journey is within the closing levels of growth earlier than launching later this 12 months. Pidcock gained the Alpe d’Huez stage of this 12 months’s Tour de France—considered one of world biking’s most prestigious climbs.
Alexander Janssen, CEO of the Dutch Sport Tech Fund, mentioned: “As a fund, we had been desirous to enter the bicycle market and group. Hyperlink my Journey stood out by ticking all of the bins; an important enterprise mannequin, founder , mentor and influencer; a charitable focus, a younger and impressive workforce and an important app.”
The fund’s different investments embody ZEST.GOLF, a enterprise reserving website for golf programs, and Jogo, which was just lately acquired by soccer platform 433, and Horism, whose shoppers embody Liverpool, Chelsea, Actual Madrid, Dortmund and Juventus. are concerned in participation.