–Initiative creates unprecedented new, royalty-free inclusive picture gallery in strategic partnership with Shutterstock Studios–
Irvine, Calif. And marvel, September 22, 2022 /PRNewswire/ — Right now, Allergan Aesthetics, an AbbVie Firm (NYSE: ABBV), and Skinbetter Science Announce a new report from their DREAM (Driving Racial Equality in Aesthetic Medicine) initiative, with a long-term partnership with Shutterstock Studios. Report titled Forces of Beauty, provides a new understanding of what inclusive and representative beauty looks like today, shedding light on how narrowly defined Eurocentric ideals continue to influence women of color. By surveying more than 4,000 women aged 21-65 from multiple geographic locations and backgrounds, the report explores what defines beauty, how beauty affects women’s lives, and the link between beauty and race. Mutual action. Some key insights include:
- Only 17% of all women, regardless of their race and ethnicity, feel that their racial beauty is accepted by society.
- 1 in 4 black, Hispanic and multi-racial women believe society’s standards of beauty are racist
- 52% of women agree that “anyone can be beautiful,” only 11% of women agree that society makes them feel beautiful
The full report and findings are available for download at DreamforEquity.com
“We, as industry leaders, are in a position to drive the change needed within the aesthetics industry. We need to create a clearer dialogue about racial representation and perceptions within our aesthetics community. We hope that forces of beauty The report will contribute in taking us all in the right direction.” Jonah ShaknaiExecutive Chairman of Skinbetter Science,
power of beauty The third deliverable from the DREAM initiativeSolome Rose Consulting, LLC – Following the successful launch of both the Curriculum for Advancing Racial Equity (CARE) produced by the American Academy of Dermatology and other leading dermatology societies, are supporting the inaugural implementation of the curriculum in five highly respected dermatology residency programs- And The Full Spectrum of Dermatology: A Diverse and Inclusive AtlasDeveloped by Co-Editors misty elrianMD, MS, and Adam FriedmanMD FAAD.
power of beauty The search for the unique relationship between racial/ethnic diversity and beauty for women continues. Companies are raising awareness of the need for inclusive and representative beauty, providing education, and driving action among medical and consumer audiences.
“Historically, the industry has not included all women in its definitions of beauty,” said Carrie Strom, Senior Vice President and President of Global Allergen Aesthetics at AbbVie. “As industry leaders, we aim to create a more equitable beauty and aesthetics industry that focuses on diversity, representation and inclusion. That is the power of beauty. is about, influencing change and creating a space where the origins of beauty are respected, broadly expanding the definition of beauty, and where exclusivity is the norm.”
As part of its multi-media launch, Forces of Beauty Will be brought to life through an engaging and emotive video series produced by Shutterstock Studios, Shutterstock’s end-to-end custom creative shop. series, directed by tiffany francis, will feature four women as they relate their stories and experiences directly to dedicated chapters within the report: Defining Beauty, Empowering Uniqueness, The History of Beauty Standards, and Appropriation. Each chapter will support the report’s overall findings which include: that women of all races strongly believe that “one of us cannot represent us all”; that the standard of beauty should not be defined by just one group; And, that the beauty and origin of cultural practices be celebrated without being exploited.
Coinciding with the launch of Forces of BeautyDream Initiative Shutterstock will also unveil a first-of-its-kind partnership with Studios in the aesthetics category and offer a royalty-free, gallery of diverse images available to the public. Thousands of images will showcase beauty across race, culture, gender, age, ability level and body type and bring to life a significant achievement from the Forces of Beauty. Report that “not one of us is the face of all of us.” A driving force behind the gallery is to encourage industry peers to leverage these assets within their own efforts, making the first step towards a collective transformation towards a more equitable industry. All-inclusive marketing materials will be readily available at https://www.shutterstock.com/explore/dream.
“Dream Initiative” Brought to us this incredible idea to create a more diverse royalty-free image set. and through our partnership on the Forces of Beauty The report helped all of us identify a key gap in the market. Most of the visuals used in advertising and branding do not reflect the diversity we see around us every day, and an online search of imagery reveals how many groups are under-represented in this space,” says Aiden. Darne, VP and Global Head of Shutterstock Studios said “Shutterstock interviewed more than 2,700 marketers worldwide last year and found that 74% of them wished they had access to more diverse content. This realization was the catalyst for a unified pledge to close that gap, and we are excited to partner with the Dream Initiative. To place authentic representation at the center of all creative content on this journey.”
To learn more, visit DreamForEquity.com or follow us @AllerganAesthetics and @skinbetter
About Allergan Aesthetics
At AbbVie Company Allergan Aesthetics, we develop, manufacture and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injections, body contouring, plastics, skin care, and more. Our mission is to continually provide our customers with innovation, education, exceptional service and a commitment to excellence, all with a personal touch. For more information visit www.AllerganAesthetics.com or follow us on Instagram and LinkedIn.
AbbVie’s mission is to discover and deliver new drugs that solve the serious health issues of today and the medical challenges of tomorrow. We strive to make a significant impact on people’s lives in several key medical fields: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to the products and services in our allergen esthetics portfolio. For more information about Abbvie, please visit us at www.abbvie.com. Follow @abbvie TwitterFb, Instagram, YouTube and LinkedIn.
About skinbetter science
pores and skin higher science The staff of magnificence consultants has an in-depth understanding of it to assist avert the results of pores and skin growing older and time. Tapping right into a wealthy dermatological heritage, the staff at Higher Pores and skin Science Set to create a brand new paradigm in scientific skincare. State-of-the-art, data-driven science is the important thing driving drive behind all of our distinctive formulations. SkinBetter Science award profitable merchandise can be found completely by way of main dermatology, cosmetic surgery and medical aesthetics practices nationwide. For extra info, go to Skinbetter.com or observe us on Fb, Instagram and LinkedIn.
About Shutterstock Studios
For 20 years, Shutterstock has contributed to every kind of movies, documentaries and storytelling with its huge inventory library. Now by way of its Studios arm, Shutterstock is placing its personal tales ahead, leveraging the unparalleled experience of its manufacturing and inventive professionals, and amassing greater than 60 million properties in picture and video, together with Contains royals, movie, music, sports activities, battle, politics. and celebrities. Shutterstock Studios specializes within the manufacturing of branded and business content material in addition to documentary and non-fiction movies. The studio has quickly emerged because the best-in-class artistic accomplice for manufacturers globally, utilizing bodily and digital manufacturing to create emotional content material. With the acquisition of TurboSquid, the world’s largest 3D market, Shutterstock Studios now gives Web3 companies and 2D and 3D animation.